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Department of Marketing and Management

buxdu.uz-Buxoro Davlat Universiteti
Kafedra mudir

TOXIROV JAVLON RAXIMOVICH

svg Kafedra mudir_ (fan doktori va professor ilmiy unvonga ega)
svg Marketing va menejment kafedrasi
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calendar 08.10.2026

Department of Marketing and Management

BUKHARA STATE UNIVERSITY

Department of Marketing and Management

A department within the Faculty of Economics and Tourism dedicated to advancing modern education, scientific research, and international academic cooperation in marketing, management, and human resource management.

Department at a Glance

1948
Historical Foundation
3
Main Bachelor's Programs
2
Master's Programs
20
Doctoral and Independent Researchers

Researcher figures refer to the 2026–2027 academic year.

History of the Department

The history of the Department of Marketing and Management dates back to 1948, when the Department of Economic Theory was established at the Bukhara Pedagogical Institute. Throughout its history, the department has undergone several reorganizations and name changes.

Today, it operates as the Department of Marketing and Management within the Faculty of Economics and Tourism at Bukhara State University.

1948

Department of Economic Theory established.

2011

Renamed Economic Education and Tourism.

2015

Renamed the Department of Tourism on May 1.

2019

Divided into two departments under Order No. 476-U.

Former Heads of the Department

1949–1962: A.Sh. Sharipov

1962–1992: Professor J.N. Namozov

1992–1994: Associate Professor B.O. Barakatov

1994–1998: Professor B.N. Navro‘z-zoda

1998–2003: Associate Professor X.R. Xamroyev

2003–2010: Professor B.N. Navro‘z-zoda

2010–2011: Associate Professor O.R. Xamidov

2011–2012: Associate Professor S.U. Tadjiyeva

2012–2018: Associate Professor X.R. Xamroyev

2018–2021: Associate Professor S.U. Tadjiyeva

2021–2022: Associate Professor N.S. Ibragimov

From May 2022: Associate Professor O.K. Xurramov

Since 2023: J.R. Toxirov

HEAD OF DEPARTMENT

Javlon Raximovich Toxirov

Doctor of Economic Sciences (DSc), Professor, Head of Department

He has led the department since 2023. His research focuses on digital marketing, the competitiveness of trade services, and service-sector economics. His doctoral research addresses improving the methodology for effectively applying digital marketing to enhance the competitiveness of trade services.

Degree Programs and Specializations

BACHELOR'S DEGREE
60411200

Marketing

60410800

Management

60411000

Human Resource Management

Programs are delivered through full-time, evening, part-time, and distance learning formats, including groups taught in English and Russian.

Bachelor's Programs for Earlier Admission Years

60412500 — Marketing (by Industry and Sector)

60411200 — Management (by Industry and Sector)

60411400 — Human Resource Management

MASTER'S DEGREE
70411201

Marketing

70410801

Management

Master's programs are offered in full-time and evening formats, including English-medium groups. The department also implements a joint Master's program in Economics with Kazan Federal University.

POSTGRADUATE EDUCATION
08.00.11

Marketing

08.00.13

Management

Basic doctoral studies, doctoral studies, and independent research pathways are available.

Research Activities

During the 2026–2027 academic year, 10 doctoral researchers (including one enrolled in a DSc program) and 10 independent researchers are conducting research under the supervision of the department's academic staff.

Strengthening Research Capacity

The department's 2026 roadmap sets a target of increasing its research capacity from 42% to 60% and publishing research articles in reputable international journals.

Main Research Areas

01
Regional Tourism and Digital Tourism
02
Tourism Marketing and Internet Marketing
03
Digital Marketing and Service-Sector Competitiveness
04
Service Science
05
World Economy and International Economic Relations
06
Methods of Teaching Specialized Subjects

Research Achievements and International Conferences

MAY 16, 2026

International Scientific and Practical Conference

Bukhara State University hosted the international conference “Green Economy, Environment and Digital Transformation in the Development of Modern Tourism.” Department faculty presented research on green marketing, ESG management, innovative pilgrimage tourism, and tourism management.

INTERNATIONAL PUBLICATION — 2026

Frontiers in Sustainability

Professor A.T. Jo‘rayev co-authored the research article “Operationalizing ESG in higher education: a pentagonal integral model approach,” published in an international scientific journal.

View Article via DOI →

International Academic Cooperation

The department cooperates with international higher education institutions through joint academic programs, research internships, professional development, and academic exchanges.

Russia
Kazan Federal University
Southern Federal University
Belgium
Free University of Brussels
Ghent University
Indonesia
Gunadarma University
Spain
Polytechnic University of Valencia
New Zealand
Victoria University of Wellington
Kazakhstan
Eurasian National University
Joint Master's Program and Visiting Professors

The joint Master's program in Economics with Kazan Federal University includes courses such as Lean Management and Data-Driven Management. During the 2026–2027 academic year, visiting professor J. Seitkhozhina joined the department's teaching activities.

Courses Offered by the Department

Courses are organized by level of study. Expand the relevant section to view the complete list.

Bachelor's — Marketing Courses
Marketing
Marketing Research
Marketing Communications
Digital Marketing
Strategic Marketing
International Marketing
Innovative Marketing
Services Marketing
Industry and Sector Marketing
Marketing in Small Business
Sustainable Marketing and Social Change
Consumer Behavior
Brand Management
Pricing
Advertising: Theory and Practice
Merchandising Analysis and Control
Principles of Retailing
Sales Management
Supply Logistics Management
Consumer Goods Merchandising
Marketing and Market Analysis
Bank Marketing
Bachelor's — Management Courses
Introduction to Management
Management
Operations Management
Strategic Management
Strategic Governance
Quality Management
Innovation Management
Production Management
Production Technologies
Organizational Behavior
Leadership
Digital Business Management
Business Decision-Making
Business Management and Valuation
Business Valuation
International Business Management
International Business Strategy
Corporate Governance
Social Management
Project Management
Risk Management
Time Management
Entrepreneurial Management
Negotiation Skills
PR Management
Bank Management
Stock Exchange and Real Estate Brokerage
Business Law
Market Theory and Practice in Central Asia
Bachelor's — Human Resource Management Courses
Human Resource Management
Recruitment
HR Audit and Consulting
Compensation and Motivation
Labor Performance Analysis
Artificial Intelligence in Labor Relations
Human Capital Economics
Human Resource Information Systems
Human Development
Fundamentals of Demography
Career Management and Professional Development
Career Development
Bachelor's — General Professional Courses
Academic Skills and Professional Competence
Research Methods and Skills
Fundamentals of Entrepreneurship / Entrepreneurial Skills
Economics and Financial Relations in Culture and Arts
Creative Entrepreneurship in Culture and Arts
Master's Degree Courses
Research Methodology
Methodology of Teaching Specialized Subjects
Systems Management Theory
Research Methods in Management
Comparative Management
History of Management Thought
Educational Management
Digital Business Management
International Business Management
Personnel Management / Performance Management
Innovation Management and Entrepreneurship
Customer Relationship Management
B2B Marketing
Services Marketing
Understanding Consumers
Marketing Research for Decision-Making
Strategic Marketing / International Marketing
Brand Management / Experiential Marketing and Event Management
Global Digital Marketing / Social Media Marketing
Restaurant Marketing / Integrated Marketing Communications
Methods of Teaching Specialized Subjects (Tourism and Hospitality)
Joint Master's and Doctoral Courses
Joint Master's Program with Kazan Federal University:
Lean Management
Data-Driven Management / Corporate Information Systems
Taxation of Economic Activities / Comprehensive Economic Analysis
Research Work and Professional Internship

Postgraduate Education: Theoretical and Methodological Studies (08.00.13 — Management; 08.00.11 — Marketing).

Department Staff

The department includes professors, associate professors, lecturers, internal part-time staff, and external part-time specialists.

Core Academic Staff — 17 Members
No.Full NameAcademic Degree and Position
1Javlon Raximovich ToxirovDSc in Economics, Professor, Head of Department
2Baxtiyor Negmatovich NavruzzodaDoctor of Economic Sciences, Professor
3Abror Turobovich Jo‘rayevCandidate of Economic Sciences (PhD), Professor
4Sayyoraxon Uralovna TadjiyevaCandidate of Economic Sciences, Professor
5Layli Baxtiyorovna NavruzzodaPhD in Economics, Professor
6Nafisa Muxammedovna ZayavitdinovaCandidate of Economic Sciences, Associate Professor
7Habibullo Hamidovich ZiyavitdinovAssociate Professor
8Dilbar Xurshidovna XodjayevaAssociate Professor
9Zilola Turobovna Jo‘rayevaAssociate Professor
10Muborak Xayrulloyevna AshurovaAssociate Professor
11Mohichehra Sharipovna BoltayevaAssociate Professor
12Mohichehra Abduxoliqovna RajabovaPhD in Economics, Senior Lecturer
13Nazokat Malik qizi KamolovaLecturer
14Damirjon Nurmatovich SoliyevLecturer
15Xurshidbek Bahodir o‘g‘li DilmurodovLecturer
16Shahlo Olim qizi NusratilloyevaLecturer
17Rushan Erkinovich HamidovLecturer
Internal Part-Time Staff — 9 Members

Otabek Siddiqovich Qahhorov — DSc in Economics, Professor

Bobir Baxtiyorovich Adizov — Professor

Baxtiyor Ismatovich Adizov — Associate Professor

Saidjon Komilovich Hamidov — Associate Professor

Ortiqjon Kayumovich Xurramov — Associate Professor

Shuxrat Sharifboyevich Ro‘ziyev — Associate Professor

Shavkat Kadirovich Muxtarov — Associate Professor, DSc Doctoral Researcher

Zarif Sharifovich Barnayev — Doctoral Researcher

Oxunjon Odil o‘g‘li Sirojov — Doctoral Researcher

External Part-Time Staff — 6 Members

Jamilya Seitkhozhina — Visiting Professor

Jasurbek G‘ulomovich Boltayev — Independent Researcher (08.00.11)

Z.I. Jumayev

M.R. Kudratov

Q.S. Rajabov

Sh.M. Zokirov

SCIENCE • EDUCATION • INNOVATION

Department of Marketing and Management

The department conducts education and research in digital marketing, modern management, human resource development, and international scientific cooperation.

Resources